Fashion Trends Group sp. z o.o.
On May 25, 2021, Fashion Trends Group sp. z o.o. (FTG) raised equity financing that will support its development in the European market. The company invited minority investor.
Equity Advisors was the Sellside transaction advisor. We participated in the organization and coordination of the entire process, including the capital increase.
FTG is a rapidly growing e-commerce company operating within the fashion industry, focused on streetwear segment. Since its inception in 2007, the company has been run and developed by its founder.
Staying ahead of market trends, in 2015 FTG created the unique SneakerStudio brand. This brand is dedicated to streetwear fashion and focuses on sale of limited footwear, so-called sneaker shoes.
Since then, FTG has been successfully expanding e-commerce sales in Europe, but also beyond – it currently operates in 30 countries. The company is constantly expanding its offer by acquiring new unique brands to its portfolio.
Currently, thanks to the presence in Poland, Croatia, the Czech Republic, Romania, Ukraine and Hungary, it has a leading position in Central and Eastern Europe, while developing in countries such as France, Great Britain, Italy and the USA. At the same time, it is planning to open showroom-like point of sales in the largest cities.
In 2020 sales exceeded PLN 130 m (EUR 30m).